Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
How to build your business profile on Tik Tok
As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
Social Media Marketing
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New Social Media Apps Every Business Owner Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
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Social Listening: Definition, Tools & More | Mailchimp
Social listening tools allow you to monitor and analyze online conversations about your brand. Learn how to use social listening tools here.
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Buying Instagram Followers: Should You Buy Instagram Followers?
Buying Instagram followers can look good, but can be harmful to your brand. Learn more about whether you should buy Instagram followers here.
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How to Post on Instagram (and Connect With Your Audience)
Learn key tips for connecting with your audience via Instagram. Learn about the different types of posts you can use to make your brand go further.
Instagram Advertising
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New Year, New Goals: 10 Resolutions Mailchimp Can Help You Keep
It’s great to set big goals, but you need to define concrete steps that’ll help you reach them.
How Microinfluencers Help Brands Win
Charlotte Williams explains how micro-influencers can help new brands create content without spending a fortune.
Social Media Content Creation
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Everything you need to know about... product photography
If you’re trying to sell your products online, then making sure you have great – and consistent – photography is non-negotiable if you’re going to persuade customers to make a purchase.
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Courier Workshop episode 7: Content Usage Rights
Yes we’re getting technical, with a legal issue that’s often ignored by small businesses but one that could come back to bite you if you don’t get it right. In this episode, we’ll outline how to develop content licensing agreements over the content you use – be that photography, video, social posts or illustrations.
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‘For someone to use your content, they need a license.’
Jasmine Boadi, Commercial Solicitor & Entertainment Lawyer at Endeavor/IMG, on who owns intellectual property.
Create an Ad
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How to Run Facebook Ads in 7 Steps
Running Facebook ads can be a cost-effective way to reach a large audience. Learn how to run Facebook ads in 7 steps with this useful guide.
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The new business of growing old: multigen advertising
Why opportunities to excite older consumers have been missed by marketers who, instead of segmenting the group, choose to stick to stereotypes.
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Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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